Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
by Michael D. Johnson, Anders Gustafsson
This book shows managers how to break down the walls between customer service and other organizational functions and integrate their functions.
It demonstrates how, by tying together their customer value chain to create a cohesive customer
measurement and management system, companies can create both happy customers and the
organizational know-how necessary to keep them happy.
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The Best Marketing Books
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy, Fred Wiersema
Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost,
best product, or best total solution. This text demonstrates how this concept works.
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Marketing: A complete guide in pictures
by Malcolm McDonald, Peter Morris (Illustrator)
A colourful, witty, original but deadly serious introduction to all the concepts in modern marketing
Using full colour cartoons and packed with ideas and examples, this is a highly approachable primer.
However, based as it is on the interationally best selling Marketing Plans textbook, it is also
both a rigorous and serious introduction to the subject.
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Marketing Outrageously
by Jon Spoelstra, Mark Cuban
Spoelstra (Ice to the Eskimos: How To Market a Product Nobody Wants) offers another fine book on creative marketing strategies
and motivation. His book, which shows how considering marketing problems "outrageously" but
consistently can benefit an organization, is instructive in its marketing ideas and stories
of triumph.
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
by Lois Kelly
Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena
of word of mouth or any number of the other mysterious changes that mark everyday life,"
writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages
and behaviors spread just like viruses do."
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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
by Roy H. Williams
Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines — chaos theory, nEuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
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Marketing Management (International Edition)
by Philip Kotler
This classic text, a world-wide best seller, highlights the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Small Business Marketing for Dummies, Second Edition
by Barbara Findlay Schenck
Updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today's business world.
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FusionBranding: How To Forge Your Brand for the Future
by Nick Wreden
FusionBranding takes a fresh look at branding, focusing not on how it was done in the past but on
how it will be done in the future. To build a perpetual Fusion brand, companies - especially
those selling to other businesses - must start applying the 10 core principles that
represent the new face of branding.
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