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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
by Michael D. Johnson, Anders Gustafsson
  This book shows managers how to break down the walls between customer service and other organizational functions and integrate their functions. It demonstrates how, by tying together their customer value chain to create a cohesive customer measurement and management system, companies can create both happy customers and the organizational know-how necessary to keep them happy.
  More information and prices from:
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The Best Marketing Books

Recent articles: Introduction to Marketing

Negative Influences

Message Less Important Than Emotion in Advertising

Recovering Lost Customers

Is Part of Your Sales Force On Life Support?


The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy, Fred Wiersema
  Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost, best product, or best total solution. This text demonstrates how this concept works.
  More information and prices from:
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Marketing: A complete guide in pictures
by Malcolm McDonald, Peter Morris (Illustrator)
  A colourful, witty, original but deadly serious introduction to all the concepts in modern marketing
  Using full colour cartoons and packed with ideas and examples, this is a highly approachable primer. However, based as it is on the interationally best selling Marketing Plans textbook, it is also both a rigorous and serious introduction to the subject.
 More information and prices from:
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Marketing Outrageously
by Jon Spoelstra, Mark Cuban
  Spoelstra (Ice to the Eskimos: How To Market a Product Nobody Wants) offers another fine book on creative marketing strategies and motivation. His book, which shows how considering marketing problems "outrageously" but consistently can benefit an organization, is instructive in its marketing ideas and stories of triumph.
  More information and prices from:
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
by Lois Kelly
  Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. More information and prices from:
Amazon.com - US dollars
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Canadian dollars
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The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
  "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do."
  More information and prices from:
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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
by Roy H. Williams
  Roy H. Williams is a most amazing explorer. He is constantly looking for new truths. In this new book, he draws from a wide range of disciplines chaos theory, nEuroscience, art, literature, and poetry among them. As graduates of the Academy know, these principles can be applied in all areas of our business and personal lives.
  More information and prices from:
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Marketing Management (International Edition)
by Philip Kotler
  This classic text, a world-wide best seller, highlights the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
  More information and prices from:
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Small Business Marketing for Dummies, Second Edition
by Barbara Findlay Schenck
  Updated for faster and easier use by the millions of small businesses that comprise the vast heart and soul of today's business world.
  More information and prices from:
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FusionBranding: How To Forge Your Brand for the Future
by Nick Wreden
  FusionBranding takes a fresh look at branding, focusing not on how it was done in the past but on how it will be done in the future. To build a perpetual Fusion brand, companies - especially those selling to other businesses - must start applying the 10 core principles that represent the new face of branding.
  More information and prices from:
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