The Best Books for Business

   Articles, summaries and ideas based on the best business books

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Developing Employees Who Love to Learn
by Linda Honold
  This book enables any organization to create and implement an effective learning-to-learn system that will integrate learning with work, link a new learning approach to an existing career development program, encourage employees to be responsible for their own learning, develop employees who are engaged in their work, tie employee learning to performance evaluations, and transform any workplace into a learning environment.
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Business: the Ultimate Resource
by Daniel Goleman, Et al
  A one-stop reference and interactive tool covering all aspects of today's world of work, BUSINESS is unique, authoritative and wide-ranging. The database contains over 2 million words, and includes practical and strategic advice for anyone doing business today.
  More information and prices from: - British pounds - US dollars (different cover) - Canadian dollars (different cover) - Euros

The Attention Economy: Understanding the New Currency of Business
by Thomas H. Davenport, John C. Beck
  Welcome to the attention economy, in which the scarcest resource isn't ideas or even talent but attention itself.
  Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers and stockholders.
  Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the web, more effectively sell products and services, and more.
  More information and prices from: - British pounds - US dollars - Canadian dollars - Euros Building Corporate Culture in the Connected Workplace
by Peg C. Neuhauser, Ray Bender, Kirk L. Stromberg
  While the business world is spending vast resources on designing, marketing, selling, and delivering goods and services in the networked world, very few companies are addressing the internal infrastructure changes. This book tackles the question of how to create a corporate culture that matches the new .com business strategy.
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Brand Asset Management
by David A. Aaker, Scott M. Davis
  Brands are one of the few enduring differentiators in business these days; price, quality, availability and service are quickly imitated by competitors, but successful brands are unique and highly valuable as they bring with them loyal customers.
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The Change Monster: The Human Forces That Fuel or Foil Corporate Transformation and Change
by Jeanie Daniel Duck
  Fear, curiosity, exhaustion, loyalty, paranoia, optimism, rage, and revelation--not quite the kind of emotions that are anticipated or discussed when leaders embark on organizational change, but exactly the kind to expect, in this treatise on the human element of growth.
  The Change Monster examines how to effectively plan for, address, and manage the least predictable and perhaps the most important aspect of a successful transformation.
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Decision making
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
by Michael D. Johnson, Anders Gustafsson
  This book shows managers how to break down the walls between customer service and other organizational functions and integrate their functions. It demonstrates how, by tying together their customer value chain to create a cohesive customer measurement and management system, companies can create both happy customers and the organizational know-how necessary to keep them happy.
  More information and prices from: - British pounds - US dollars - Canadian dollars - Euros

The Customer Revolution
by Patricia B. Seybold
  Seybold outlines the principles of the "customer economy" and looks at 14 companies, including Charles Schwab, Snap-on, and Hewlett-Packard, who are in the process of refocusing their businesses to meet customer needs and expectations by measuring and running their businesses on metrics such as customer satisfaction, acquisition, retention rates, and wallet share.
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